The National Capital Commission refers to this memorial to Maurice Richard as the Never Give Up memorial. The reason for this is explained in the text of the memorial's plaque, which reads:
A Canadian Legend
For generations of Canadians, Maurice "Rocket" Richard was the embodiment of excellence on the rinks of the National Hockey League. A fiery, talented athlete, a respected man of honour, a Canadian admired at home and abroad, the "Rocket" was much more than a hockey player.
Maurice Richard personified profoundly Canadian values such as compassion, determination and respect. With his perseverance, his legendary speed on ice, which earned him the nickname "Rocket" and his motto "Never give up," he left his mark on Canadians of all generations.
in 1944-1945, Maurice Richard became the first player in the National Hockey League to score 50 goals in 50 games in one season. He was appointed to the Order of Canada in 1967 and the Privy Council in 1992.
This monument was inaugurated by the Honourable Sheila Copps, P.C., M.P., Minister of Canadian Heritage, June 27, 2001.